If building is getting cheaper and faster, the bottleneck shifts to distribution. viral product × insane volume = uncapped distribution, with “volume negates luck” as the operating principle.

Start by finding high “rev ratio” opportunities: places where small conversion gains produce outsize revenue because the traffic or intent is already there.

You can build seven-figure SaaS without relying on personal brand or viral launches, by building acquisition channels that compound and sales systems that convert at scale.

Matt highlights a simple advantage: being able to build and sell makes you hard to stop, echoing the “build + sell” framing he cites.